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It was released on radio in the United States on May 10, 2010, and went on sale in June 2010. " King of Anything" was the lead single of the album. On September 21, 2010, Bareilles performed on The Late Late Show with Craig Ferguson. On August 31, 2010, the full album was made available for stream on She performed "King of Anything" on The Tonight Show with Jay Leno on September 3, 2010, as well as on Regis & Kelly and The Today Show on September 7, 2010. On August 27, 2010, the track " Gonna Get Over You" was released exclusively for streaming on Barnes & Noble's website. On Augthe track "Uncharted" was released exclusively for streaming on the Entertainment Weekly website. On August 23, 2010, the track "Hold My Heart" was released exclusively for streaming on Whole Foods' website.

Three promotional singles and the entire album were made available before the release of the album. On June 1, the track list and release date were released online. It was confirmed by that the song is called "Uncharted". On May 12 (Canada) and May 14 (USA), during the fourth-season finale of Brothers & Sisters, a new song from Bareilles was played during a scene of the show. The title of the album, "Kaleidoscope Heart" was chosen by Bareilles from the lyric in the bridge of "Uncharted". She also stated she suffered from "writer's block" after her second album, Little Voice however, upon writing the song "Uncharted", she drew inspiration from this song to write the rest of the record.

A kaleidoscope is the tool that helps make sense of the mess.

It's a colorful but fragmented, ever-changing sum of all the bits and pieces that make it up. I love the imagery of those words, and they’re really representative of how I envision my heart. Bareilles stated on her website the reason behind the album's title, "I picked out the name of the record months before I even finished writing the songs.